The easiest way to move past chat mode is to stop starting from zero.
Most AI platforms have ways to set up a workspace that holds files, instructions, and memory across the chats inside them.
ChatGPT and Claude call them Projects. Gemini and Copilot call them Notebooks.Drop in files that describe what you're working on: a brief, your goals, last quarter's numbers, your team's voice guide. Add instructions for how you want AI to work. Every time you open a chat in this workspace, AI has the background.
As you get comfortable, you can set up different workspaces for different things. One for your Q2 campaign, another that acts as your CMO giving feedback, and another that is great at brainstorming within your constraints.
This is how you stop winging every chat and see things compound.