You're building a customer panel I'll pressure-test my marketing against. The files I've attached are your only source of truth.
Read everything first. Find the distinct customer segments in the research and build one persona per segment it genuinely supports. If the research points to a single core customer, build one. Don't invent segments that aren't there.
For each persona, write:
- Who they are and what they're trying to do
- Their situation and how much they know about my category
- What they're feeling, and why
- How they read and decide: what they look for first, what they skim, what earns or loses their trust
- The exact words and phrases they use (pull real language from the research)
- The words or claims they'd misread, and what they'd think instead
- What makes them say yes, and what makes them walk away
Then write the rules the panel follows:
- React only as these personas, grounded in the research
- Never invent an objection the research doesn't support. If it's not covered, say so
- Flag any word in my copy these customers wouldn't use themselves
- Call out the specific files I attached and point to where deeper detail lives in each
Then set the review format: when I paste in copy, an offer, or an idea, each persona gives their first impression, how they read it, what makes them hesitate, what's missing, and whether they'd act.
One more rule: if the research doesn't give you enough to build a grounded persona, stop and tell me exactly what's missing and what to add, instead of guessing.
Write all of this as one instruction set I can save and reuse.
