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How to get AI to do your work for you
The 6 questions I use to turn a task into a workflow that AI sets up
The 5 Skills You Need to Become a Forward Deployed Marketer
Stripe and Amazon are already hiring for it. Here are the skills it takes.
17 things I learned talking to Marketers about AI for 3 months
Maybe 10% of teams have a handle on this. Here's the truth about what's going on inside companies.
Read this if your team won't stop saying "agent"
Getting good with AI is easier than you think, plus a free 15-minute exercise to run with your team this week.
5 Ways to Get Out of Chat Mode
You can chat with AI all day and still be stuck. These moves will get you ahead.
How to get your team good at AI (free guide)
Three growth levels, the asks to make upward, and nearly 100 things to build.
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115 posts
The #1 source of AI burnout is checking AI's work
And how to spend less time doing it.
The secret to standing out with AI
Use more of your tool’s features. This free Feature Finder shows you what to try.
What execs never hear about AI
And what to put in your next update instead.
What should I do with AI?
My answer is a question that has nothing to do with AI.
How to get your team good at AI (free guide)
Three growth levels, the asks to make upward, and nearly 100 things to build.
How to get AI to do your work for you
The 6 questions I use to turn a task into a workflow that AI sets up
The 5 Skills You Need to Become a Forward Deployed Marketer
Stripe and Amazon are already hiring for it. Here are the skills it takes.
Turn your customer research into a panel you can DM
How I made my customer segments into a panel that audits copy, campaigns, and ideas before they ship.
Read this if your team won't stop saying "agent"
Getting good with AI is easier than you think, plus a free 15-minute exercise to run with your team this week.
How 10% of marketing teams are pulling ahead with AI
While most teams are waiting for someone to figure it out, the top 10% aren't.
New in AI this week (May 10 - 22)
The latest drops so you can stop chasing scattered news and use the stuff that helps.
17 things I learned talking to Marketers about AI for 3 months
Maybe 10% of teams have a handle on this. Here's the truth about what's going on inside companies.
Who's writing this?
Hi, I’m Riley. I spent 10+ years doing marketing strategy for Disney Parks and Macy’s. I’ve worked in corporate, so I get why so much AI training misses the mark. For the last two years, I’ve been learning everything I could about AI to help teams and leaders build it into their work.
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I share strategies, new modules, free guides, and tools to get you better at using AI in your work.