Chasing Next
Explore LessonsAI UpdatesBlogAbout
Log inFor TeamsStart for Free
Chasing Next

Learn AI by doing.

Start for FreeFor TeamsAboutFAQUpdatesBlog
Sign UpSign InSupport
2026 Moonswell Marketing LLC·Terms·Privacy··
All posts
May 12, 2026·3 min read

The AI you see isn't the version that works

If you're over it, you're over the wrong version.

RileyRiley Beresini
The AI you see isn't the version that works

That's why you're tired of it. 

The "10 prompts that will change your life" posts, vendors selling capabilities they can't explain, tools adding features that aren't helpful...

On top of that, your company is telling you to use AI with no guidance beyond the same surface stuff you've scrolled past on LinkedIn.

If that's the AI you see, of course you're over it.

That's the easy version. 

The one that hasn't impacted your work because what you can produce is better than what it spits out. 

The one that leaves you underwhelmed and feeling like AI is overhyped. 

The truth: AI isn't overhyped. The version that transforms things is just quiet.

It takes months of testing and iterating until the output is something you can use repeatedly. 

It looks like:

  • Figuring out where AI fits, what you protect, and where you stay in the loop
  • Spending two weeks tuning a workflow until it consistently runs to your needs
  • Building a platform for months before you can see what is working 
  • Testing four tools before landing on the one that fits the task
  • Tweaking prompts and processes when a model update changes the output


But effort isn't the story people want to hear. 

The version that works
 requires doing the work.

Want that version? Start with 
free interactive lessons that show you how to get there.

Riley

Written by Riley Beresini

After a decade in marketing strategy and innovation for companies like Disney Parks and Macy's, I started helping teams figure out AI. I began Chasing Next as a newsletter on AI adoption over a year ago, and that evolved into interactive and personalized training, sharing the best of what I learn to help you get ahead.

Stay in the loop

Get new module drops and weekly AI strategy.

Continue reading

New in AI this week  (May 2 - 8)

New in AI this week (May 2 - 8)

5 Ways to Get Out of Chat Mode

5 Ways to Get Out of Chat Mode

New in AI this week (Apr 25 - May 1)

New in AI this week (Apr 25 - May 1)