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2026 Moonswell Marketing LLC·Terms·Privacy··
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October 14, 2026·1 min read

What should I do with AI?

My answer is a question that has nothing to do with AI.

RileyRiley Beresini
What should I do with AI?

When I'm asked this, I’m careful not to be too prescriptive.

Historically, when new tools roll out, there’s a specific way to use them. 

Training is easy because the tools are black and white. 

Do this step when this happens, log this here…

But AI is different. 

It’s not rigid like other tools. 

It’s a blank canvas.

You’re the one who has to figure out how AI adds value to your work. 

That’s why when someone teaches you how to build a daily email digest, it falls flat. 

You never needed that.

So it ends up cluttering your inbox, and you’re no better at using AI.

The problem is that you’re being told what to use AI for, the same way you were told to use other tools.

Build this… Automate that…

Leaving you unsure how it helps the stuff you're on the hook for.

Start with your own work instead.

Forget about AI, start from your problems and opportunities.

These are your anchors. 

Once you know them, find where AI can help.

This is the approach I take when I teach. 

I don’t prescribe what someone should build. 

I show them what a tool is capable of. Then we find ways to use it that are unique to them.

My answer to “what should I do with AI?” is “what could you improve even if AI didn’t exist?”

 

Want help building your list? The AI Workflow Map helps you plan each idea and how AI can help with it: https://chasingnext.com/map

Riley

Written by Riley Beresini

After a decade doing marketing strategy and driving digital innovation for Disney Parks and Macy's, I started helping teams figure out AI. I began Chasing Next as a newsletter on AI adoption two years ago, and it's grown into interactive, personalized training. Here I share the best of what I learn to help you get ahead.

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