> for marketing leaders
How to get your marketing team good at AI
Take your team from chatting with AI to building AI into how they work.
> what I'm hearing
Your team has AI. So why does it feel like nothing changed?
Most teams are stuck using AI for surface tasks. They were never shown how to build it into their work, or given the support to.
- Everyone has a chatbot. Maybe half the team uses it consistently.
- Nobody feels trained. The training is a video you watch to check a box.
- Marketers wait on L&D, L&D waits on IT… nobody fully owns it.
- People love to name-drop agents, but hardly anyone is building them.
> how teams feel
“This is overhyped. I’m faster on my own.”
> disillusionment
“I was told this would help. I can’t figure out how.”
> self-doubt
“I know there’s more, but I don’t have time.”
> falling behind
About 1 in 10 teams I've talked to have a handle on it, and they're pulling ahead.
> how this helps
I made this to help teams build AI into their work
What frustrates me about most AI guides is they sound like magic, but would totally fall apart inside a company. This makes people shy away, but some fantastic stuff is already possible once a few things are in place. This guide shows you how. You'll get:
Your AI enablement plan
The three levels of AI capability, and what each one needs.
The asks to make
What to ask of IT and leadership, and the manager’s role.
Nearly 100 things to build today
Ideas for marketers across 12 functions, with tools to connect.
Where your team stands
A 36-point scorecard that shows exactly where to focus.
> who made this
Hi, I'm Riley. I spent a decade doing marketing strategy for Disney Parks and Macy's, and the last two years learning everything I could about AI. Marketers keep telling me they're lost, so I made this hype-free guide showing what's possible with AI today and a structure to get there.
> want help getting there?
We'll help your team put the missing pieces in place.
At Chasing Next, we build interactive, role-based programs where each person sees where AI fits their job and builds reusable assistants on the spot. Available for ChatGPT, Claude, Copilot, or Gemini.
> how it works
- 1
Discovery call
We learn how your team works and where it’s stuck.
- 2
Custom program
We build it around your team’s work, on the AI platform you use.
- 3
Hands-on learning
Interactive lessons built on each person’s own work.
- 4
Progress you can see
A dashboard shows what each person built and how confidence grows.
+29%
AI confidence, 3.1 → 4.1 / 5
8.7
out of 10, would recommend
From our program with a 34-person marketing team at a Fortune 500: each person built AI into their own work, then the team came together on shared focus areas.
> get your enablement scorecard
See where your team stands.
Get the PDF to check what your team already has in place, plus a roadmap for where to head next.