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Learn AI by doing.

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Take your team from basic Claude use to strategic in 15 minutes.

Create a free lesson link and send it to your team. They'll set up a Claude project that helps them do their job better, and you'll see what they make.

Create your free team link now

Claude: Set up a projectUse a different tool

Try the lesson yourself first.Try the lesson yourself first

Claude: Set up a project
Try it yourself

Claude: Set up a project

Getting your team further is this easy.

  1. Generate your free link and send it to your team.
Generate your free link and send it to your team.

How this helps your team

Most people use AI for one-off questions whenever something comes up. Claude projects change that by creating a dedicated space for work that repeats. They're an on-ramp to understanding how AI fits into processes, the foundation agent workflows are built on.

This gets your team learning by doing. They'll create a Claude project for their job, guided by an interactive prompt and step-by-step instructions, set up as one of three types:

An initiative

One place for everything on a topic

Examples

  • a launch
  • a campaign
  • a client account

A task

A repeating job, done faster

Examples

  • writing briefs
  • editing social posts
  • checking brand voice

A specialist

Feedback from a specific point of view

Examples

  • a target customer
  • a performance analyst
  • a CMO reviewing your work

What your team takes away:

  • They learn how structured instructions and attachments move them beyond generic answers.
  • They see how upfront setup keeps paying off on tasks after.
  • They see how AI fits into their work, going from ad hoc to intentional.
    • Create my free team link

    More about Claude projects

    Claude projects are a dedicated space that holds three things: standing instructions for how Claude responds, the files and reference docs you load in as project knowledge, and the chats that build up memory inside it. Set it up once and every conversation starts with your instructions loaded and access to your files and memories.

    Instead of re-uploading documents and re-explaining context on every prompt, your team works from a space Claude already understands, and starts spotting bigger opportunities for where AI fits in.

    More about Claude projects

    About Chasing Next

    Chasing Next is built around one idea: the best way to learn AI is by building with it. It was started by a marketer who spent 10 years crafting strategies for Disney Parks and Macy's, now deep in AI. It's grounded in how companies work and built to help AI click for your team.

    We build custom programs for teams.

    Get personalized, interactive lessons aligned to your team's goals. Managers see what their team builds, and we measure improvement.

    See team programs →