OpenAIfeature
November 10, 2026·Source

Businesses in ChatGPT (Beta)

Companies can claim their business in ChatGPT, see how people engage with it, and launch a Business Agent that answers customer questions.

  • In Business Hub, a verified business updates its details and adds self-service product feeds with pricing and availability. Any eligible business where ChatGPT is available can claim one. Enterprise customers and advertisers go through their OpenAI representative, and Shopify merchants can connect from Business Hub or the Shopify admin.
  • Insights show mentions and website clicks, plus discovery topics where the business's website is cited. They are aggregated, appear only once thresholds are met, and OpenAI does not share user conversations or Business Agent chats with businesses.
  • A Business Agent lets a customer start a separate, labeled conversation with the business to compare products and ask follow-ups. It is available to eligible US ecommerce and online service businesses.
  • Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads. Sponsored placements are labeled and kept separate from ChatGPT responses.

Best for

Controlling how your business shows up when people ask ChatGPT about products and services.

When to use it

You want accurate pricing and availability in ChatGPT answers, and numbers on mentions and website clicks.

Who benefits

Marketing and ecommerce teams, especially US ecommerce and online service businesses that can build a Business Agent.

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