Metafeature
September 8, 2026·Source

Muse

Meta's personal AI agent that takes action across your apps rather than answering questions, rolling out in the US on iOS, Android, web, and WhatsApp.

  • Takes action instead of answering: Meta's own examples are online shopping, buying movie tickets, booking appointments, filling out a school permission slip, sending email, booking travel, and scheduling
  • Runs on Muse Secure VM, a dedicated virtual machine holding both the agent and the user's data with its own browser, so it works across apps from inside a sandbox rather than through app-by-app integrations
  • Keeps working after the app is closed and returns for approval before sensitive actions
  • Makes unprompted suggestions drawn from saved content and things the user mentioned earlier, rather than waiting to be asked
  • Users name the agent, give it an avatar, and tune how it communicates
  • Powered by Muse Spark 1.3, which Meta released six days earlier on September 2, 2026
  • United States only, 18 and over, on iOS, Android, web at muse.ai, and WhatsApp, with AI glasses named as coming soon
  • Free for most usage with paid plans reported at $20 and $100 per month; Meta's own announcement states only that it is free for most of what people need, and does not name tiers or prices

Best for

Offloading errands that span several apps, like booking, buying, scheduling, and filling in forms

When to use it

A task needs doing across accounts you are logged into and you would rather approve the result than run the steps

Who benefits

Anyone evaluating what a mainstream consumer agent can do, and marketers who need to understand the surface their audience will use

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